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Ingredient library

Know what’s inside.

Each ingredient here is printed on at least one NOVAFORMULA carton. Explore what it is, why it is used and which formulas contain it.

All ingredients

Showing 14 ingredients

Formulation essentials

The quiet supporting cast.

Ingredients that keep a formula stable, safe and pleasant to use. They appear lower in the ingredient list, usually in small amounts.
Phenoxyethanol
Preservative — keeps the formula safe from microbial growth once opened.Found in: Brightening Serum · Depigmentation Serum · HA Serum
Ethylhexylglycerin
Supports the preservative system and conditions the skin.Found in: Brightening Serum · Depigmentation Serum
Disodium EDTA
Chelating agent — binds trace minerals in water to keep the formula stable.Found in: Brightening Serum · Depigmentation Serum · HA Serum
Sodium Hydroxide
pH adjuster — used in tiny amounts to set the formula’s pH.Found in: Brightening Serum · Depigmentation Serum
Carbomer
Gelling agent — gives the serum its texture.Found in: Depigmentation Serum
Cetearyl Alcohol
A fatty (non-drying) alcohol that stabilises and softens the texture.Found in: Depigmentation Serum
Cetearyl Glucoside
Emulsifier — helps oil- and water-based ingredients stay blended.Found in: Depigmentation Serum
Sorbitan Stearate
Emulsifier — supports a smooth, stable texture.Found in: Depigmentation Serum
PEG-40 Hydrogenated Castor Oil
Solubiliser — helps oil-soluble ingredients disperse in water.Found in: Depigmentation Serum

Ingredient and product descriptions are for general education. They are not medical advice and do not replace guidance from a dermatologist or other qualified professional.

Ingredient artwork is illustrative and does not depict the raw ingredient.