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NOVAFORMULAAlpha Arbutin Serum
Brightening Serum
Radiance & even tone
An Alpha Arbutin and Niacinamide serum for a brighter, more even-looking complexion.
- Anti oxidant rich protection
- Brightens and evens skin tone
As printed on the carton
- Net quantity
- 30 ml
- Format
- Face serum
- Origin
- Made in India
- Free from
- Paraben, Fragrance, Phthalate, Acrylate
Overview
Brightness, built from two directions.
Brightening Serum is a lightweight daily serum built around two well-established brightening ingredients — Alpha Arbutin and Niacinamide — supported by Kakadu Plum extract, Sodium Hyaluronate and Glycerin.
The formula works on more than one front at once: actives that address the look of dark spots and uneven tone, alongside hydrating ingredients that keep skin comfortable through everyday use.
Designed for
- Dull or uneven-looking skin tone
- Visible dark spots and marks left by blemishes
- Unevenness from tanning
- A daily step for brightness and hydration together
Summarised from the product’s formulation brief
How the formula works
How each ingredient contributes.
- 01
Address melanin production
Alpha Arbutin is studied for its effect on tyrosinase, the enzyme that drives melanin production.
- 02
Even out its distribution
Niacinamide is associated with limiting how pigment is passed to the skin’s surface cells, for a more even-looking tone.
- 03
Antioxidant support
Kakadu Plum, a fruit naturally rich in vitamin C, helps counter the oxidative stress that can contribute to dullness.
- 04
Keep skin hydrated
Sodium Hyaluronate and Glycerin hold moisture in the skin, helping the formula feel comfortable for daily use.
Summarised from the product’s formulation brief
Key ingredients
What’s inside Brightening Serum.
The ingredients that define this formula, and the role each one plays in it. Illustrations are artistic, not depictions of the raw ingredient.
01Ingredient spotlight
Alpha Arbutin2%
INCI: Alpha Arbutin · Tone & brightening
The lead brightening active, for the look of dark spots and uneven tone.
A widely used skincare ingredient in formulas designed to improve the appearance of dark spots and uneven skin tone. It is valued for being suitable for everyday use.
- Helps the look of dark spots fade over time
- Supports a more even-looking tone
- Suited to daily-use formulas
Concentration as stated on the carton.
More about Alpha Arbutin02Ingredient spotlight
Niacinamide5%
INCI: Niacinamide · Vitamin B3 · Tone & brightening
Helps even out tone and supports the skin barrier.
A form of vitamin B3 and one of skincare’s most versatile ingredients, used for tone, texture and barrier support.
- Helps skin tone look more even
- Supports a healthy-looking skin barrier
- Helps reduce the look of redness
- Offers antioxidant support
Concentration as stated on the carton.
More about Niacinamide03Ingredient spotlight
Kakadu Plum Extract
INCI: Terminalia Ferdinandiana Fruit Extract · Botanical
A vitamin C–rich botanical for antioxidant support and radiance.
Extract of the Kakadu plum, a small fruit native to northern Australia that is notably rich in natural vitamin C.
- A natural source of vitamin C
- Antioxidant support
- Supports a radiant-looking complexion
04Ingredient spotlight
Sodium Hyaluronate
INCI: Sodium Hyaluronate · Hyaluronic acid (salt form) · Hydration
Hydrates and helps skin look plump and smooth.
The salt form of hyaluronic acid, a molecule naturally present in skin that can hold many times its own weight in water.
- Hydrates and plumps
- Helps reduce moisture loss
- Leaves skin soft and smooth
05Ingredient spotlight
Glycerin
INCI: Glycerin · Hydration
A humectant that keeps skin hydrated and comfortable.
One of skincare’s most trusted humectants, used for generations.
- Draws moisture into the skin
- Supports the skin barrier
- Softens and smooths
Full formula
Every ingredient, in printed order.
- Aqua
- Glycerin
- Alpha Arbutin
- Niacinamide
- Terminalia Ferdinandiana Fruit Extract
- Sodium Hyaluronate
- Disodium EDTA
- Ethylhexylglycerin
- Phenoxyethanol
- Sodium Hydroxide
Highlighted entries are this formula’s key ingredients. Select any entry to learn more.
“Achieve brighter uneven complexion with Alpha Arbutin 2%. Niacinamide 5% Serum. A powerful lightening wonder infused with Hyaluronic Acid, Glycerin, Betaine, to replenish long-lasting hydration and lock moisture into skin. With skin-loving perfect combination of Alpha Arbutin and Niacinamide, the serum works to brighten spots, and revitalises your skin for a smoother, more luminous appearance.”
As printed on the carton
Product information
Apply it all over the face and neck with finger tips using circular motions. Massage into the skin till it is absorbed.
Directions, precautions and storage guidance are reproduced from the carton. Always read the label before use.
Ingredient and product descriptions are for general education. They are not medical advice and do not replace guidance from a dermatologist or other qualified professional.
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