Showing image 01 / 03Bottle & carton
NOVAFORMULAMMHA Serum
HA Serum
Hydration & barrier
A lightweight multi-level hyaluronic serum with Betaine, Glycerin and Panthenol for lasting hydration.
- Intense hydration
- Skin barrier strengthening
- Soothes irritated, sensitive, or dehydrated skin
- Leaves skin soft, smooth, and supple
As printed on the carton
- Net quantity
- 30 ml
- Format
- Face serum
- Origin
- Made in India
- Free from
- Silicone, Acrylates, Paraben, PEG
Overview
Hydration, at more than one level.
HA Serum is the hydration pillar of the NOVAFORMULA line: hyaluronic acid in more than one molecular size, alongside Betaine, Glycerin, Glyceryl Glucoside and Panthenol (provitamin B5).
Different sizes of hyaluronic acid behave differently on skin — larger molecules help hold moisture at the surface, while smaller fragments work within its upper layers. Together they are designed for hydration that feels light rather than sticky.
Designed for
- Dehydrated, dull-looking skin
- Sensitive or easily irritated skin
- Skin that feels dry alongside active routines such as AHAs, BHAs or retinoids
- Lightweight hydration for humid climates
Summarised from the product’s formulation brief
How the formula works
How each ingredient contributes.
- 01
Hold moisture at the surface
Sodium Hyaluronate binds water and helps reduce moisture loss, leaving a soft, comfortable feel.
- 02
Hydrate the upper layers
Oligo Sodium Hyaluronate — hyaluronic acid in very short chains — complements it within the skin’s upper layers.
- 03
Balance water
Betaine and Glyceryl Glucoside support the skin’s own water balance for hydration without heaviness.
- 04
Comfort the barrier
Panthenol and Glycerin moisturise and help soothe, supporting a healthy-looking skin barrier.
Summarised from the product’s formulation brief
Key ingredients
What’s inside HA Serum.
The ingredients that define this formula, and the role each one plays in it. Illustrations are artistic, not depictions of the raw ingredient.
01Ingredient spotlight
Sodium Hyaluronate
INCI: Sodium Hyaluronate · Hyaluronic acid (salt form) · Hydration
Surface hydration and a soft, supple feel.
The salt form of hyaluronic acid, a molecule naturally present in skin that can hold many times its own weight in water.
- Hydrates and plumps
- Helps reduce moisture loss
- Leaves skin soft and smooth
02Ingredient spotlight
Oligo Sodium Hyaluronate
INCI: Oligo Sodium Hyaluronate · Low-molecular-weight hyaluronic acid · Hydration
Low-molecular-weight hyaluronic acid for the upper layers.
Hyaluronic acid broken into very short (low-molecular-weight) chains, so it behaves differently from the larger molecules.
- Hydration within the upper layers
- Complements surface hydration
- Lightweight feel
03Ingredient spotlight
Betaine
INCI: Betaine · Hydration
Helps maintain water balance without heaviness.
A naturally occurring amino-acid derivative, traditionally obtained from sugar beet.
- Hydration without heaviness
- Helps maintain water balance
- Comfortable on skin
04Ingredient spotlight
Glyceryl Glucoside
INCI: Glyceryl Glucoside · Hydration
Supports the skin’s natural water transport.
A hydrating compound formed from glycerin and glucose.
- Supports the skin’s water transport
- Hydration that lasts
- Healthy-looking radiance
05Ingredient spotlight
Panthenol
INCI: DL-Panthenol · Provitamin B5 · Hydration
Provitamin B5 — moisturises and helps soothe.
The provitamin form of vitamin B5, which the skin converts to pantothenic acid.
- Moisturises
- Helps soothe sensitive-feeling skin
- Supports the skin barrier
06Ingredient spotlight
Glycerin
INCI: Glycerin · Hydration
A classic humectant that draws in moisture.
One of skincare’s most trusted humectants, used for generations.
- Draws moisture into the skin
- Supports the skin barrier
- Softens and smooths
Full formula
Every ingredient, in printed order.
- Aqua
- Betaine
- Glycerin
- Sodium Hyaluronate
- Glyceryl Glucoside
- Phenoxyethanol
- Oligo Sodium Hyaluronate
- DL-Panthenol
- Disodium EDTA
Highlighted entries are this formula’s key ingredients. Select any entry to learn more.
“This lightweight hydrating serum is formulated with multi-level hyaluronic acid, glycerin, betaine, and provitamin B5 to deeply moisturize and replenish your skin. It helps maintain long-lasting hydration, leaving the skin soft, smooth, and healthy-looking without feeling sticky.”
As printed on the carton
Product information
Apply a small amount to clean, dry face and neck, massage gently, use twice daily.
Directions, precautions and storage guidance are reproduced from the carton. Always read the label before use.
Ingredient and product descriptions are for general education. They are not medical advice and do not replace guidance from a dermatologist or other qualified professional.
